November 2012

November 23, 2012

Windy City Wedding Show presents a day of education for Chicago wedding professionals.


Windy City Wedding Show presents a day of education for Chicago wedding professionals on December 6, 2012 at The Westin O’Hare Hotel.


Our two featured speakers are Alan Berg and Andy Ebon.


Tickets can be ordered at the link below.


Planning A Pinterest Campaign presented by Andy Ebon

Pinterest is the latest craze in social media. Much like an online 'inspiration board', Pinterest may be the most effective visual connection for brides and your business.

In this session, learn how your wedding can connect with the passion of brides. Understand how to usePinterest as a magnet for like-minded brides. And master some of the metric tools to measure our impact and success.

How to communicate more effectively with Brides via email presented by Alan Berg

It would be so much easier if she would just pick up the phone and call you, wouldn't it? But

these days that's not happening very much. Do you know why? Does it really matter why? You've always had to adapt to how your prospect's preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today's prospects.

Here's what you'll learn:

• Why she won't call you

• How to have a real conversation via email

• How much you should write in an email

• When and how to use attachments

Lunch Break

The Many Facets of Competitors & Competition presented by Andy Ebon

It's not unusual to have love-hate relationship with your competition. This session will define the various types of competitive relationships, separate what is important to know about a competitor, and help you recognize how a competitor on one day, can be an ally and source of business on another.

Angry Brides - Protecting Your Online Reputation presented by Alan Berg

In this age of instant feedback through reviews, testimonials, blogs and social media, keeping track of your online reputation is a little like herding cats. Just when you think you have a handle on it, along comes another twist and turn. What’s a wedding pro to do? Alan will help you make sense of it all.

Come to this session to learn: .

•   How the best defense is a good offense

•   How to respond to a less than favorable review

•   Why doing what’s right is usually better than being right


Open Question & Answers with both Alan and Andy

Your Presenters:


With more than 20 years in wedding and event related sales and marketing, Alan Berg is uniquely qualified to help event and wedding professionals achieve their goals.

After publishing two wedding magazines, Alan spent 11 years at The Knot, most of them as Vice President, overseeing the Sales, Education and Training of the local sales team and local wedding pros around the country.

Alan now serves as a Contributing Education Guru for WeddingWire, providing articles, doing webinars and helping wedding pros on the WeddingWire Pro Forums.

Alan is the author of the books “If Your Website Was An Employee, Would You Fire It?”, the mini-book “Don’t Paint the House” and the brand new book “Your Attitude for Success”, as well as a series of DVD presentations,

E-books and new Audio CDs.

He is a business and marketing consultant, an in-demand professional speaker, domestically and internationally, and a member of the National Speakers Association, the premiere organization for professional speakers.

He speaks to thousands of local business professionals every year through webinars, live presentations, Audio CDs and DVDs.

For more information on Alan’s services visit


Andy Ebon is a self-described, serial entrepreneur. Equal parts creativity and business, Andy had his

first exposure to the business of weddings as co-owner of Music Man Mobile DJ Service, a San Francisco-based company, launched in 1977.

His second DJ entertainment venture, Designer Music, earned him the distinction of San Francisco Small Business Owner of the Year.

Today, Andy is an in-demand public speaker at conferences and local meetings such as: NACE, The Special Event, Inspire Smart Success, ACPWC, Catersource, Catering Symposium (Catering Magazine), San Francisco Chamber of Commerce, AFWPI, Las Vegas Wedding Network, ADJA, and others.


Now, in his second decade as a small business marketing strategist, Andy has refocused squarely on wedding marketing and small business consultation, with the launch of The Wedding Marketing Network and its affiliated companies, including

With industry experience of 2000 weddings, and four decades of hospitality and wedding marketing, Andy provides a rare range and depth knowledge to wedding professionals.

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